{"id":7084,"date":"2022-11-23T13:06:01","date_gmt":"2022-11-23T09:36:01","guid":{"rendered":"https:\/\/www.goman.ir\/?p=7084"},"modified":"2022-11-23T13:06:01","modified_gmt":"2022-11-23T09:36:01","slug":"the-effect-of-the-slogan-on-product-sales","status":"publish","type":"post","link":"https:\/\/www.goman.ir\/en\/blog\/branding\/the-effect-of-the-slogan-on-product-sales\/","title":{"rendered":"\u062a\u0627\u062b\u06cc\u0631 \u0634\u0639\u0627\u0631 \u0628\u0631 \u0645\u0639\u0631\u0641\u06cc \u0648 \u0641\u0631\u0648\u0634 \u0645\u062d\u0635\u0648\u0644 | \u0628\u062e\u0634 \u0627\u0648\u0644 Slogan | \u06af\u0645\u0627\u0646"},"content":{"rendered":"

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 <\/p>\n

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 <\/p>\n

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 <\/p>\n

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 <\/p>\n

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\u0627\u06cc\u0646 \u0634\u0639\u0627\u0631\u0647\u0627 \u062d\u0633 \u062e\u0648\u0628\u06cc \u0628\u0647 \u0645\u0635\u0631\u0641 \u06a9\u0646\u0646\u062f\u06af\u0627\u0646 \u0645\u06a9 \u062f\u0648\u0646\u0627\u0644\u062f \u0645\u06cc \u062f\u0647\u062f \u0648 \u0622\u0646\u0647\u0627 \u062f\u0631 \u0648\u0627\u0642\u0639 \u0627\u0632 \u062d\u0636\u0648\u0631 \u062f\u0631 \u06a9\u0646\u0627\u0631 \u062e\u0627\u0646\u0648\u0627\u062f\u0647 \u0627\u062d\u0633\u0627\u0633 \u062e\u0648\u0634\u062d\u0627\u0644\u06cc \u0645\u06cc \u06a9\u0646\u0646\u062f. \u0627\u0644\u0628\u062a\u0647\u060c \u0634\u0639\u0627\u0631\u0647\u0627 \u0634\u0645\u0627 \u0631\u0627 \u062f\u0631 SERP \u0647\u0627 \u0642\u0631\u0627\u0631 \u0646\u0645\u06cc\u200c\u062f\u0647\u0646\u062f\u061b \u0627\u0645\u0627 \u0645\u0637\u0645\u0626\u0646\u0627\u064b \u062f\u0631 \u0630\u0647\u0646 \u0645\u0634\u062a\u0631\u06cc \u0642\u0631\u0627\u0631 \u062e\u0648\u0627\u0647\u06cc\u062f \u06af\u0631\u0641\u062a. \u0634\u0639\u0627\u0631\u0647\u0627 \u06cc\u0627\u062f\u0622\u0648\u0631\u06cc\u060c \u0628\u0647 \u062e\u0627\u0637\u0631 \u0633\u067e\u0631\u062f\u0646 \u0648 \u0634\u0646\u0627\u0633\u0627\u06cc\u06cc \u0646\u0627\u0645 \u062a\u062c\u0627\u0631\u06cc \u0634\u0645\u0627 \u0631\u0627 \u062f\u0631 \u0632\u0645\u0627\u0646\u06cc \u06a9\u0647 \u0628\u06cc\u0634\u062a\u0631\u06cc\u0646 \u0627\u0647\u0645\u06cc\u062a \u0631\u0627 \u062f\u0627\u0631\u062f \u0622\u0633\u0627\u0646 \u0645\u06cc \u06a9\u0646\u0646\u062f\u060c \u0622\u0646\u0647\u0627 \u0628\u0627\u0639\u062b \u0645\u06cc \u0634\u0648\u0646\u062f \u0628\u0631\u0646\u062f \u0634\u0645\u0627 \u0642\u0627\u0628\u0644 \u0627\u0639\u062a\u0645\u0627\u062f\u062a\u0631 \u0628\u0647 \u0646\u0638\u0631 \u0628\u0631\u0633\u062f.<\/p>\n

 <\/p>\n

\u0686\u0631\u0627 Slogan \u0645\u0627\u0646\u0646\u062f \u0633\u0627\u06cc\u0647 \u0627\u06cc \u0628\u0631 \u0631\u0648\u06cc \u0646\u0627\u0645 \u0628\u0631\u0646\u062f \u0639\u0645\u0644 \u0645\u06cc \u06a9\u0646\u062f\u061f<\/span><\/strong><\/h4>\n

\u0627\u06cc\u062c\u0627\u062f \u06cc\u06a9 \u0647\u0648\u06cc\u062a \u0628\u0631\u062c\u0633\u062a\u0647 \u0686\u06cc\u0632\u06cc \u0627\u0633\u062a \u06a9\u0647 \u0647\u0631 \u0628\u0631\u0646\u062f\u06cc \u0622\u0631\u0632\u0648 \u0645\u06cc \u06a9\u0646\u062f \u0648 \u0628\u0646\u0627\u0628\u0631\u0627\u06cc\u0646 \u062f\u0631\u06cc\u0627\u0641\u062a \u06cc\u06a9 \u0647\u0648\u06cc\u062a \u0627\u0636\u0627\u0641\u06cc \u0645\u0637\u0645\u0626\u0646\u0627\u064b \u06cc\u06a9 \u0627\u0645\u062a\u06cc\u0627\u0632 \u0627\u0633\u062a. \u0634\u0639\u0627\u0631 \u0628\u0627 \u0646\u0627\u0645 \u0628\u0631\u0646\u062f \u0634\u0645\u0627 \u062f\u0648\u062e\u062a\u0647 \u0645\u06cc\u200c\u0634\u0648\u062f \u0648 \u0648\u0642\u062a\u06cc \u0647\u0631 \u06a9\u062f\u0627\u0645 \u0627\u0632 \u0622\u0646\u0647\u0627 \u0627\u0633\u062a\u0641\u0627\u062f\u0647 \u0634\u0648\u062f\u061b \u062f\u06cc\u06af\u0631\u06cc \u0628\u0647 \u06cc\u0627\u062f \u0645\u062e\u0627\u0637\u0628 \u062e\u0648\u0627\u0647\u062f \u0622\u0645\u062f. \u0628\u0646\u0627\u0628\u0631\u0627\u06cc\u0646 \u0627\u0632 \u0646\u0638\u0631 \u0641\u0646\u06cc \u0628\u0647 \u0639\u0646\u0648\u0627\u0646 \u0633\u0627\u06cc\u0647 \u0627\u06cc \u0628\u0631\u0627\u06cc \u0646\u0627\u0645 \u0628\u0631\u0646\u062f \u0634\u0645\u0627 \u0639\u0645\u0644 \u0645\u06cc \u06a9\u0646\u062f.<\/p>\n

 <\/p>\n

\u062a\u0627\u062b\u06cc\u0631 \u0634\u0639\u0627\u0631 \u0628\u0631 \u0645\u0639\u0631\u0641\u06cc \u0648 \u0641\u0631\u0648\u0634 \u0645\u062d\u0635\u0648\u0644<\/span><\/strong><\/h5>\n

\"\u06cc\u06a9<\/p>\n

\u06cc\u06a9 \u0646\u0627\u0645 \u062a\u062c\u0627\u0631\u06cc \u0646\u0645\u06cc \u062a\u0648\u0627\u0646\u062f \u0628\u0647 \u062a\u0646\u0647\u0627\u06cc\u06cc \u0628\u0647 \u0639\u0646\u0648\u0627\u0646 \u06cc\u06a9 \u0627\u0631\u062a\u0628\u0627\u0637 \u0641\u0634\u0631\u062f\u0647 \u0628\u0631\u0627\u06cc \u0646\u0627\u0645 \u062a\u062c\u0627\u0631\u06cc \u0635\u062d\u0628\u062a \u06a9\u0646\u062f. \u0628\u0646\u0627\u0628\u0631\u0627\u06cc\u0646 \u0634\u0639\u0627\u0631\u0647\u0627\u06cc \u0628\u0631\u0646\u062f \u0646\u0642\u0634 \u06a9\u0644\u06cc\u062f\u06cc \u062f\u0631 \u0627\u0631\u062a\u0628\u0627\u0637 \u0628\u0627 \u0645\u0627\u0647\u06cc\u062a \u06cc\u06a9 \u0628\u0631\u0646\u062f \u062f\u0627\u0631\u0646\u062f. Slogan \u0628\u0647 \u062f\u0644\u06cc\u0644 \u062a\u0627\u062b\u06cc\u0631\u06af\u0630\u0627\u0631\u06cc \u0628\u06cc\u0634\u062a\u0631 \u0648 \u0645\u0639\u0646\u06cc \u062f\u0627\u062f\u0646 \u0628\u0647 \u0627\u0633\u0645 \u0628\u0647 \u062c\u0627\u06cc \u0646\u0627\u0645 \u062a\u062c\u0627\u0631\u06cc \u0627\u0633\u062a. \u0634\u0639\u0627\u0631 \u062f\u0631 \u0645\u0642\u0627\u06cc\u0633\u0647 \u0628\u0627 \u0627\u0633\u0645 \u06cc\u06a9 \u06a9\u0644\u0645\u0647 \u062c\u0630\u0627\u0628 \u0648 \u0647\u0645\u0686\u0646\u06cc\u0646 \u0627\u0633\u062a\u0627\u062f\u0627\u0646\u0647 \u0627\u0633\u062a. \u06cc\u06a9 \u0639\u0628\u0627\u0631\u062a \u0628\u0627 \u0645\u0639\u0646\u06cc \u0638\u0627\u0647\u0631\u0627\u064b \u0628\u0631\u0627\u06cc \u0645\u0631\u062f\u0645 \u0631\u0627\u062d\u062a \u062a\u0631 \u0627\u0633\u062a \u06a9\u0647 \u0628\u0627 \u0622\u0646 \u0627\u0631\u062a\u0628\u0627\u0637 \u0628\u0631\u0642\u0631\u0627\u0631 \u06a9\u0646\u0646\u062f \u0648 \u0628\u0647 \u062e\u0627\u0637\u0631 \u0628\u0633\u067e\u0627\u0631\u0646\u062f\u060c \u0628\u0646\u0627\u0628\u0631\u0627\u06cc\u0646 \u062a\u0623\u062b\u06cc\u0631 \u0627\u0633\u0645 \u0628\u0631\u0646\u062f \u0628\u0627 \u0633\u0627\u06cc\u0647 \u0622\u0646 \u06cc\u0639\u0646\u06cc \u0634\u0639\u0627\u0631 \u0628\u0631\u062c\u0633\u062a\u0647 \u0645\u06cc \u0634\u0648\u062f.<\/p>\n

 <\/p>\n

Slogan \u062a\u0646\u0647\u0627 \u06af\u0627\u0645 \u0627\u0648\u0644 \u0627\u0633\u062a\u061b \u062e\u062f\u0645\u0627\u062a \u0634\u0645\u0627 \u0645\u0634\u062a\u0631\u06cc \u0631\u0627 \u0628\u0631\u0645\u06cc \u06af\u0631\u062f\u0627\u0646\u062f<\/span><\/strong><\/h5>\n

\u0634\u0639\u0627\u0631 \u0641\u0642\u0637 \u06cc\u06a9 \u0642\u0644\u0627\u0628 \u0641\u0631\u0648\u0634 \u0628\u0627\u0634\u062f \u06cc\u0627 \u0645\u0639\u0646\u0627\u06cc \u0648\u0627\u0642\u0639\u06cc \u0628\u0631\u0627\u06cc \u0628\u0631\u0646\u062f\u060c \u062f\u0631 \u0648\u0627\u0642\u0639 \u0628\u0647 \u0639\u0646\u0648\u0627\u0646 \u06cc\u06a9 DNA \u0628\u0631\u0627\u06cc \u0647\u0631 \u0628\u0631\u0646\u062f\u06cc \u0639\u0645\u0644 \u0645\u06cc \u06a9\u0646\u062f. \u06cc\u06a9 \u0634\u0639\u0627\u0631 \u0648\u0627\u0642\u0639\u0627\u064b \u0645\u0648\u0641\u0642\u060c \u0627\u06af\u0631 \u0628\u062e\u0648\u0627\u0647\u062f \u0647\u0645\u0686\u0646\u0627\u0646 \u0645\u0648\u0641\u0642 \u0628\u0645\u0627\u0646\u062f\u060c \u0641\u0642\u0637 \u06cc\u06a9 \u0645\u0632\u06cc\u062a \u0646\u06cc\u0633\u062a\u060c \u0628\u0644\u06a9\u0647 \u06cc\u06a9 \u062a\u0639\u0647\u062f \u0627\u0633\u062a. \u0627\u06cc\u0646 \u0647\u0645\u0627\u0646 \u0686\u06cc\u0632\u06cc \u0627\u0633\u062a \u06a9\u0647 \u0628\u0631\u0646\u062f \u0645\u062e\u0641\u0641 \u0622\u0646 \u0627\u0633\u062a! \u0627\u06cc\u0646 DNA \u0628\u0631\u0627\u06cc \u0628\u0631\u0646\u062f \u0646\u0647 \u062a\u0646\u0647\u0627 \u0645\u0634\u062a\u0631\u06cc\u0627\u0646 \u0631\u0627 \u062c\u0630\u0628 \u0645\u06cc \u06a9\u0646\u062f\u060c \u0628\u0644\u06a9\u0647 \u0645\u062f\u06cc\u0631\u06cc\u062a \u0648 \u06a9\u0627\u0631\u0645\u0646\u062f\u0627\u0646\u06cc \u0631\u0627 \u06a9\u0647 \u062a\u062d\u062a \u0627\u06cc\u0646 \u0646\u0627\u0645 \u06a9\u0627\u0631 \u0645\u06cc \u06a9\u0646\u0646\u062f \u0646\u06cc\u0632 \u062c\u0630\u0628 \u0645\u06cc \u06a9\u0646\u062f.<\/p>\n

 <\/p>\n

Slogan \u0628\u0627\u06cc\u062f \u0642\u0627\u0628\u0644 \u067e\u06cc\u0634 \u0628\u06cc\u0646\u06cc \u0628\u0627\u0634\u062f<\/span><\/strong><\/h2>\n

\u0634\u0639\u0627\u0631\u0647\u0627 \u0628\u0627\u06cc\u062f \u0628\u0647 \u0631\u0627\u062d\u062a\u06cc \u0642\u0627\u0628\u0644 \u067e\u06cc\u0634 \u0628\u06cc\u0646\u06cc \u0628\u0627\u0634\u0646\u062f. \u0645\u0646\u0638\u0648\u0631 \u0645\u0646 \u0627\u0632 \u0642\u0627\u0628\u0644 \u067e\u06cc\u0634 \u0628\u06cc\u0646\u06cc \u0627\u06cc\u0646 \u0627\u0633\u062a \u06a9\u0647 \u0628\u0647 \u0631\u0627\u062d\u062a\u06cc \u0645\u06cc \u062a\u0648\u0627\u0646 \u062d\u062f\u0633 \u0632\u062f \u06a9\u0647 \u062f\u0631 \u0645\u0648\u0631\u062f \u0686\u06cc\u0632\u06cc \u0635\u062d\u0628\u062a \u0645\u06cc \u06a9\u0646\u062f \u06a9\u0647 \u0642\u0627\u0628\u0644 \u0646\u0648\u0634\u06cc\u062f\u0646 \u0627\u0633\u062a. \u062f\u0631 \u0645\u0648\u0631\u062f \u0634\u06a9\u0644\u0627\u062a \u06cc\u0627 \u0628\u0633\u062a\u0646\u06cc \u0645\u06cc \u062a\u0648\u0627\u0646 \u06af\u0641\u062a: \u00ab\u0628\u0627 \u06cc\u06a9\u0628\u0627\u0631 \u0628\u062e\u0648\u0631\u06cc\u062f \u062a\u0627 \u06cc\u06a9 \u0639\u0645\u0631 \u062f\u0644\u062a\u0627\u0646 \u0628\u062e\u0648\u0627\u0647\u062f\u00bb. \u0627\u06cc\u0646 \u0634\u0639\u0627\u0631\u0647\u0627 \u0628\u0647 \u0631\u0627\u062d\u062a\u06cc \u0642\u0627\u0628\u0644 \u067e\u06cc\u0634 \u0628\u06cc\u0646\u06cc \u0647\u0633\u062a\u0646\u062f \u0648 \u0628\u0647 \u0628\u0631\u0646\u062f \u062e\u0648\u062f \u0647\u0648\u06cc\u062a \u0645\u06cc\u200c\u0628\u062e\u0634\u0646\u062f.<\/p>\n

 <\/p>\n

\u0645\u0645\u0646\u0648\u0646 \u06a9\u0647 \u0627\u0646\u062a\u0647\u0627\u06cc \u0628\u062e\u0634 \u0627\u0648\u0644 \u0645\u0642\u0627\u0644\u0647 \u062a\u0627\u062b\u06cc\u0631 \u0634\u0639\u0627\u0631 \u0628\u0631 \u0645\u0639\u0631\u0641\u06cc \u0648 \u0641\u0631\u0648\u0634 \u0645\u062d\u0635\u0648\u0644 \u0628\u0627 \u0645\u0627 \u0647\u0645\u0631\u0627\u0647 \u0628\u0648\u062f\u06cc\u062f. \u0634\u0645\u0627 \u0645\u06cc\u200c\u062a\u0648\u0627\u0646\u06cc\u062f \u0628\u0631\u0627\u06cc \u06a9\u0633\u0628 \u0627\u0637\u0644\u0627\u0639\u0627\u062a \u0628\u06cc\u0634\u062a\u0631 \u0645\u0627 \u0631\u0627 \u062f\u0631 \u0635\u0641\u062d\u0647 \u0627\u06cc\u0646\u0633\u062a\u0627\u06af\u0631\u0627\u0645<\/a> \u062f\u0646\u0628\u0627\u0644 \u06a9\u0646\u06cc\u062f.<\/p>\n

 <\/p>\n

 <\/p>","protected":false},"excerpt":{"rendered":"

\u06a9\u0644\u0645\u0627\u062a \u0645\u0639\u0627\u0646\u06cc \u0631\u0627 \u062a\u063a\u06cc\u06cc\u0631 \u0645\u06cc\u200c\u062f\u0647\u0646\u062f. \u062f\u0631 \u0632\u0646\u062f\u06af\u06cc \u0631\u0648\u0632\u0645\u0631\u0647\u060c \u0686\u06cc\u0632\u0647\u0627\u06cc \u0632\u06cc\u0627\u062f\u06cc \u0631\u0627 \u06af\u0648\u0634 \u0645\u06cc\u200c\u062f\u0647\u06cc\u0645 \u0648 \u0645\u06cc\u200c\u06af\u0648\u06cc\u06cc\u0645\u061b \u0628\u0631\u062e\u06cc \u0627\u0632 \u06a9\u0644\u0645\u0627\u062a \u062f\u0631 \u0630\u0647\u0646 \u0645\u0627 \u0628\u0627\u0642\u06cc \u0645\u06cc\u200c\u0645\u0627\u0646\u0646\u062f\u060c \u0628\u0633\u06cc\u0627\u0631\u06cc \u0627\u0645\u0627 \u0628\u0627 \u06af\u0630\u0634\u062a \u0632\u0645\u0627\u0646 \u0627\u0632 \u0628\u06cc\u0646 \u0645\u06cc \u0631\u0648\u0646\u062f. \u0647\u06cc\u0686 \u06a9\u0633 \u0646\u0645\u06cc\u200c\u062a\u0648\u0627\u0646\u062f \u0647\u0645\u0647 \u0686\u06cc\u0632 \u0631\u0627 \u0628\u0647 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