{"id":7062,"date":"2022-11-13T13:30:18","date_gmt":"2022-11-13T10:00:18","guid":{"rendered":"https:\/\/www.goman.ir\/?p=7062"},"modified":"2022-11-13T13:31:29","modified_gmt":"2022-11-13T10:01:29","slug":"five-tips-of-branding","status":"publish","type":"post","link":"https:\/\/www.goman.ir\/en\/blog\/branding\/five-tips-of-branding\/","title":{"rendered":"5 \u0646\u06a9\u062a\u0647 \u0645\u0647\u0645 \u0628\u0631\u0646\u062f\u0633\u0627\u0632\u06cc | \u0686\u06af\u0648\u0646\u0647 \u0634\u0645\u0627\u0631\u0647 1 \u0628\u0627\u0634\u06cc\u0645 | \u06af\u0645\u0627\u0646"},"content":{"rendered":"<p>\u0627\u0635\u0637\u0644\u0627\u062d \u0628\u0631\u0646\u062f\u0633\u0627\u0632\u06cc\u060c \u0632\u0645\u0627\u0646\u06cc \u06a9\u0647 \u0628\u0647 \u0635\u0648\u0631\u062a \u0645\u062c\u0632\u0627 \u0645\u0648\u0631\u062f \u0627\u0633\u062a\u0641\u0627\u062f\u0647 \u0642\u0631\u0627\u0631 \u0645\u06cc \u06af\u06cc\u0631\u062f\u060c \u0641\u0642\u0637 \u0628\u0627\u0639\u062b 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\u0645\u06cc \u06a9\u0646\u062f.<\/li>\n<li>\u0627\u0632 \u062a\u0633\u062a A\/B \u0627\u0633\u062a\u0641\u0627\u062f\u0647 \u06a9\u0646\u06cc\u062f \u062a\u0627 \u0645\u0634\u062e\u0635 \u06a9\u0646\u06cc\u062f \u06a9\u062f\u0627\u0645 \u0648\u062c\u0647 \u062a\u0645\u0627\u06cc\u0632 \u0628\u06cc\u0646 \u0645\u062e\u0627\u0637\u0628\u0627\u0646 \u0634\u0645\u0627 \u062a\u0641\u0627\u0648\u062a \u0627\u06cc\u062c\u0627\u062f \u0645\u06cc \u06a9\u0646\u0646\u062f.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h4><strong><span style=\"font-size: 12pt\">\u0645\u0647\u0645 \u062a\u0631\u06cc\u0646 \u0646\u06a9\u062a\u0647 \u0628\u0631\u0646\u062f\u0633\u0627\u0632\u06cc\u061b \u062a\u0639\u0631\u06cc\u0641 \u0628\u0631\u0646\u062f<\/span><\/strong><\/h4>\n<p><img decoding=\"async\" class=\"size-large wp-image-7064 aligncenter\" src=\"https:\/\/www.goman.ir\/datafile\/Branding-Tips-Building-Brand-Small-Business-1024x580.webp\" alt=\"\u0645\u0647\u0645 \u062a\u0631\u06cc\u0646 \u0646\u06a9\u062a\u0647 \u0628\u0631\u0646\u062f\u0633\u0627\u0632\u06cc\u061b \u062a\u0639\u0631\u06cc\u0641 \u0628\u0631\u0646\u062f\" width=\"800\" height=\"453\" srcset=\"https:\/\/www.goman.ir\/datafile\/Branding-Tips-Building-Brand-Small-Business-1024x580.webp 1024w, https:\/\/www.goman.ir\/datafile\/Branding-Tips-Building-Brand-Small-Business-300x170.webp 300w, https:\/\/www.goman.ir\/datafile\/Branding-Tips-Building-Brand-Small-Business-768x435.webp 768w, https:\/\/www.goman.ir\/datafile\/Branding-Tips-Building-Brand-Small-Business-600x340.webp 600w, https:\/\/www.goman.ir\/datafile\/Branding-Tips-Building-Brand-Small-Business.webp 1500w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/p>\n<p>\u06cc\u06a9\u06cc \u0627\u0632 5 \u0646\u06a9\u062a\u0647 \u0645\u0647\u0645 \u0628\u0631\u0646\u062f\u0633\u0627\u0632\u06cc \u0627\u06cc\u0646 \u0627\u0633\u062a \u06a9\u0647 \u0627\u0628\u062a\u062f\u0627 \u06cc\u06a9 \u062a\u0639\u0631\u06cc\u0641 \u06a9\u0627\u0645\u0644\u0627\u064b 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\u0628\u0646\u0627\u0628\u0631\u0627\u06cc\u0646 \u0628\u0627 \u0622\u0646\u0647\u0627 \u0627\u0631\u062a\u0628\u0627\u0637 \u0628\u0631\u0642\u0631\u0627\u0631 \u0645\u06cc \u06a9\u0646\u062f \u0648 \u062f\u0631\u06af\u06cc\u0631 \u0645\u06cc \u0634\u0648\u062f.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h2><strong><span style=\"font-size: 12pt\">\u0628\u0627 \u0637\u0631\u0627\u062d\u06cc \u0645\u0646\u0627\u0633\u0628\u060c \u0647\u0648\u06cc\u062a \u0628\u0635\u0631\u06cc \u0628\u0631\u0646\u062f \u0631\u0627 \u0645\u0634\u062e\u0635 \u06a9\u0646\u06cc\u062f<\/span><\/strong><\/h2>\n<p>\u062a\u0635\u0648\u0631\u06cc \u06a9\u0647 \u0628\u06cc\u0646\u0646\u062f\u06af\u0627\u0646 \u0628\u0627 \u062f\u06cc\u062f\u0646 \u0647\u0648\u06cc\u062a \u0628\u0635\u0631\u06cc \u0634\u0645\u0627 \u0628\u0647 \u062f\u0633\u062a \u0645\u06cc\u200c\u0622\u0648\u0631\u0646\u062f\u060c \u0627\u063a\u0644\u0628 \u0627\u062d\u0633\u0627\u0633 \u0622\u0646\u0647\u0627 \u0631\u0627 \u0646\u0633\u0628\u062a 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\u0634\u0645\u0627\u0633\u062a. \u0627\u06cc\u0646 \u0628\u0627\u06cc\u062f \u0628\u0627 \u0634\u062e\u0635\u06cc\u062a \u0648 \u0627\u0631\u0632\u0634 \u0647\u0627\u06cc \u0628\u0631\u0646\u062f \u0634\u0645\u0627 \u0622\u0645\u06cc\u062e\u062a\u0647 \u0634\u0648\u062f. \u062f\u0631 \u062d\u0627\u0644\u06cc \u06a9\u0647 \u0627\u0628\u0632\u0627\u0631\u0647\u0627\u06cc \u0644\u0648\u06af\u0648 \u0648\u062c\u0648\u062f \u062f\u0627\u0631\u062f \u06a9\u0647 \u0627\u06cc\u0646 \u06a9\u0627\u0631 \u0631\u0627 \u0622\u0633\u0627\u0646\u200c\u062a\u0631 \u0645\u06cc\u200c\u06a9\u0646\u062f\u060c \u0628\u0647\u062a\u0631 \u0627\u0633\u062a \u06cc\u06a9 \u062d\u0631\u0641\u0647\u200c\u0627\u06cc \u0631\u0627 \u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u06a9\u0646\u06cc\u062f.<\/li>\n<li>\u06af\u0631\u0627\u0641\u06cc\u06a9 : \u0645\u06cc \u062a\u0648\u0627\u0646\u062f \u0634\u0627\u0645\u0644 \u0646\u0645\u0627\u062f\u0647\u0627\u060c \u0627\u0646\u06cc\u0645\u06cc\u0634\u0646 \u0647\u0627 \u0648 \u062a\u0635\u0627\u0648\u06cc\u0631 \u062f\u0631 \u0645\u0642\u06cc\u0627\u0633 \u06a9\u0627\u0645\u0644 \u0628\u0627\u0634\u062f. \u0648 \u0647\u0631 \u062a\u0635\u0648\u06cc\u0631 \u062f\u06cc\u06af\u0631\u06cc \u06a9\u0647 \u0628\u0631\u0627\u06cc \u062a\u0628\u0644\u06cc\u063a \u0628\u0631\u0646\u062f \u0634\u0645\u0627 \u0637\u0631\u0627\u062d\u06cc \u0634\u062f\u0647 \u06cc\u0627 \u0637\u0631\u0627\u062d\u06cc \u0634\u062f\u0647 \u0627\u0633\u062a.<\/li>\n<li>\u062a\u0627\u06cc\u067e\u0648\u06af\u0631\u0627\u0641\u06cc : \u062a\u0627\u06cc\u067e\u0648\u06af\u0631\u0627\u0641\u06cc \u0633\u0628\u06a9 \u0648 \u0634\u06a9\u0644 \u0645\u062a\u0646\u06cc \u0627\u0633\u062a \u06a9\u0647 \u062f\u0631 \u0628\u0631\u0646\u062f \u0634\u0645\u0627 \u0627\u0633\u062a\u0641\u0627\u062f\u0647 \u0645\u06cc \u0634\u0648\u062f. \u0628\u0631\u0627\u06cc \u0627\u0637\u0645\u06cc\u0646\u0627\u0646 \u0627\u0632 \u062a\u0637\u0628\u06cc\u0642 \u067e\u0630\u06cc\u0631\u06cc \u0648 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\u062e\u0648\u062f\u060c \u067e\u0633\u200c\u0632\u0645\u06cc\u0646\u0647 \u062b\u0627\u0646\u0648\u06cc\u0647 \u0648 \u0631\u0646\u06af \u0628\u0631\u062c\u0633\u062a\u0647 \u0628\u0631\u0627\u06cc \u062f\u06a9\u0645\u0647 CTA \u0627\u0646\u062a\u062e\u0627\u0628 \u06a9\u0646\u06cc\u062f \u062a\u0627 \u062a\u0648\u062c\u0647 \u06a9\u0627\u0631\u0628\u0631\u0627\u0646 \u0631\u0627 \u062c\u0644\u0628 \u06a9\u0646\u062f.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h5><strong><span style=\"font-size: 12pt\">\u0627\u0633\u062a\u0631\u0627\u062a\u0698\u06cc \u0628\u0631\u0646\u062f \u062e\u0648\u062f \u0631\u0627 \u0628\u0633\u0627\u0632\u06cc\u062f<\/span><\/strong><\/h5>\n<p><img decoding=\"async\" class=\"size-large wp-image-7065 aligncenter\" src=\"https:\/\/www.goman.ir\/datafile\/Brand-Strategy-And-Innovation-1024x576.png\" alt=\"\u0627\u0633\u062a\u0631\u0627\u062a\u0698\u06cc \u0628\u0631\u0646\u062f \u062e\u0648\u062f \u0631\u0627 \u0628\u0633\u0627\u0632\u06cc\u062f\" width=\"800\" height=\"450\" srcset=\"https:\/\/www.goman.ir\/datafile\/Brand-Strategy-And-Innovation-1024x576.png 1024w, https:\/\/www.goman.ir\/datafile\/Brand-Strategy-And-Innovation-300x169.png 300w, https:\/\/www.goman.ir\/datafile\/Brand-Strategy-And-Innovation-768x432.png 768w, https:\/\/www.goman.ir\/datafile\/Brand-Strategy-And-Innovation-600x338.png 600w, https:\/\/www.goman.ir\/datafile\/Brand-Strategy-And-Innovation.png 1200w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/p>\n<p>\u0627\u0632 \u0622\u0646\u062c\u0627\u06cc\u06cc \u06a9\u0647 \u0647\u0631 \u0628\u0631\u0646\u062f\u06cc \u0645\u06cc \u062e\u0648\u0627\u0647\u062f \u062a\u0627 \u062d\u062f \u0627\u0645\u06a9\u0627\u0646 \u0628\u0647 \u0645\u062e\u0627\u0637\u0628\u0627\u0646 \u0632\u06cc\u0627\u062f\u06cc \u062f\u0633\u062a \u06cc\u0627\u0628\u062f\u060c \u0631\u0642\u0627\u0628\u062a \u0628\u0627\u0632\u0627\u0631\u06cc\u0627\u0628\u06cc \u0628\u0633\u06cc\u0627\u0631 \u0634\u062f\u06cc\u062f \u0627\u0633\u062a. \u0628\u0646\u0627\u0628\u0631\u0627\u06cc\u0646\u060c \u0645\u0646\u0637\u0642\u06cc \u0627\u0633\u062a \u06a9\u0647 \u0628\u06af\u0648\u06cc\u06cc\u0645\u060c \u0647\u0631 \u0686\u0647 \u062f\u0631\u0635\u062f \u0645\u0635\u0631\u0641\u200c\u06a9\u0646\u0646\u062f\u06af\u0627\u0646\u06cc \u06a9\u0647 \u062f\u0631 \u0645\u0648\u0631\u062f \u0628\u0631\u0646\u062f \u0634\u0645\u0627 \u06cc\u0627\u062f \u0645\u06cc\u200c\u06a9\u0646\u0646\u062f \u0628\u06cc\u0634\u062a\u0631 \u0628\u0627\u0634\u062f\u060c \u0634\u0627\u0646\u0633 \u0634\u0645\u0627 \u0628\u0631\u0627\u06cc \u0645\u062a\u0645\u0627\u06cc\u0632 \u0634\u062f\u0646 \u0627\u0632 \u0628\u06cc\u0646 \u062c\u0645\u0639\u06cc\u062a \u0628\u06cc\u0634\u062a\u0631 \u0627\u0633\u062a. \u0628\u0646\u0627\u0628\u0631\u0627\u06cc\u0646 <a href=\"https:\/\/www.goman.ir\/en\/blog\/branding\/brand-strategy\/\">\u0627\u0633\u062a\u0631\u0627\u062a\u0698\u06cc \u0628\u0631\u0646\u062f<\/a> \u0645\u0633\u062a\u062d\u06a9\u0645 \u06cc\u06a9\u06cc \u0627\u0632 \u0627\u0635\u0648\u0644 \u06a9\u0644\u06cc\u062f\u06cc \u0628\u0631\u0646\u062f\u0633\u0627\u0632\u06cc \u0627\u0633\u062a. \u06cc\u06a9 \u0627\u0633\u062a\u0631\u0627\u062a\u0698\u06cc \u0628\u0631\u0646\u062f \u06a9\u0647 \u0627\u0632 \u0631\u0648\u06cc\u06a9\u0631\u062f \u0628\u0627\u0632\u0627\u0631\u06cc\u0627\u0628\u06cc \u0686\u0646\u062f \u06a9\u0627\u0646\u0627\u0644\u06cc \u0627\u0633\u062a\u0641\u0627\u062f\u0647 \u0645\u06cc\u200c\u06a9\u0646\u062f \u0645\u06cc\u200c\u062a\u0648\u0627\u0646\u062f \u0628\u0647 \u0634\u0645\u0627 \u062f\u0631 \u06cc\u0627\u0641\u062a\u0646 \u0627\u06cc\u0646 \u0645\u0634\u062a\u0631\u06cc\u0627\u0646 \u06a9\u0645\u06a9 \u06a9\u0646\u062f.<\/p>\n<p>&nbsp;<\/p>\n<p><strong>\u0646\u06a9\u0627\u062a \u0627\u0633\u062a\u0631\u0627\u062a\u0698\u06cc \u0628\u0631\u0646\u062f:<\/strong><\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li>\u0633\u0627\u0632\u06af\u0627\u0631 \u0628\u0627\u0634\u06cc\u062f : \u062b\u0628\u0627\u062a \u0628\u0631\u0646\u062f \u0628\u0647 \u067e\u06cc\u0627\u0645\u06cc \u06a9\u0647 \u0634\u0645\u0627 \u0645\u0646\u062a\u0642\u0644 \u0645\u06cc \u06a9\u0646\u06cc\u062f \u0627\u0634\u0627\u0631\u0647 \u062f\u0627\u0631\u062f. \u0634\u0645\u0627 \u0628\u0627 \u0627\u0633\u062a\u0641\u0627\u062f\u0647 \u0627\u0632 \u06cc\u06a9 \u0635\u062f\u0627 \u062f\u0631 \u062a\u0645\u0627\u0645 \u06a9\u0627\u0646\u0627\u0644 \u0647\u0627\u06cc \u0628\u0627\u0632\u0627\u0631\u06cc\u0627\u0628\u06cc \u062e\u0648\u062f\u060c \u0628\u0631\u0646\u062f \u062e\u0648\u062f \u0631\u0627 \u062a\u0642\u0648\u06cc\u062a \u0645\u06cc \u06a9\u0646\u06cc\u062f.<\/li>\n<li>\u0633\u0627\u06cc\u062a \u062e\u0648\u062f \u0631\u0627 \u0628\u0647\u06cc\u0646\u0647 \u06a9\u0646\u06cc\u062f : \u0628\u0644\u0647\u060c \u0633\u0626\u0648 \u0645\u0647\u0645 \u0627\u0633\u062a\u060c \u0627\u0645\u0627 \u0628\u0627\u06cc\u062f \u0648\u0628 \u0633\u0627\u06cc\u062a \u062e\u0648\u062f \u0631\u0627 \u0646\u06cc\u0632 \u0628\u0647\u06cc\u0646\u0647 \u06a9\u0646\u06cc\u062f \u062a\u0627 \u0645\u0637\u0645\u0626\u0646 \u0634\u0648\u06cc\u062f \u06a9\u0647 \u0645\u062d\u062a\u0648\u0627\u06cc \u0634\u0645\u0627 \u062c\u0630\u0627\u0628 \u0627\u0633\u062a\u060c \u0637\u0631\u0627\u062d\u06cc \u06a9\u0627\u0631\u0628\u0631 \u067e\u0633\u0646\u062f \u0627\u0633\u062a \u0648 \u062f\u0631 \u06cc\u06a9 \u0644\u062d\u0638\u0647 \u0628\u0627\u0631\u06af\u0630\u0627\u0631\u06cc \u0645\u06cc \u0634\u0648\u062f.<\/li>\n<li>\u0627\u0632 \u0631\u0633\u0627\u0646\u0647\u200c\u0647\u0627\u06cc \u0627\u062c\u062a\u0645\u0627\u0639\u06cc \u0627\u0633\u062a\u0641\u0627\u062f\u0647 \u06a9\u0646\u06cc\u062f : \u0631\u0633\u0627\u0646\u0647\u200c\u0647\u0627\u06cc \u0627\u062c\u062a\u0645\u0627\u0639\u06cc \u0628\u0631\u0627\u06cc \u0627\u0631\u062a\u0642\u0627\u06cc \u0628\u0631\u0646\u062f \u0628\u0633\u06cc\u0627\u0631 \u0645\u0647\u0645 \u0647\u0633\u062a\u0646\u062f\u060c \u0632\u06cc\u0631\u0627 \u0628\u0647 \u0634\u0645\u0627 \u06a9\u0645\u06a9 \u0645\u06cc\u200c\u06a9\u0646\u0646\u062f \u0628\u0627 \u0645\u062e\u0627\u0637\u0628\u0627\u0646 \u062e\u0648\u062f \u062f\u0631 \u0633\u0637\u062d\u06cc \u0635\u0645\u06cc\u0645\u06cc \u0627\u0631\u062a\u0628\u0627\u0637 \u0628\u0631\u0642\u0631\u0627\u0631 \u06a9\u0646\u06cc\u062f. \u0648 \u0645\u06cc \u062a\u0648\u0627\u0646\u06cc\u062f \u0627\u0632 \u0622\u0646 \u0628\u0631\u0627\u06cc \u0627\u06cc\u062c\u0627\u062f \u0644\u06cc\u0646\u06a9 \u0648 \u0647\u062f\u0627\u06cc\u062a \u062a\u0631\u0627\u0641\u06cc\u06a9 \u0628\u0647 \u0633\u0627\u06cc\u062a \u062e\u0648\u062f \u0627\u0633\u062a\u0641\u0627\u062f\u0647 \u06a9\u0646\u06cc\u062f.<\/li>\n<li>\u06cc\u06a9 \u0648\u0628\u0644\u0627\u06af \u0631\u0627\u0647 \u0627\u0646\u062f\u0627\u0632\u06cc \u06a9\u0646\u06cc\u062f : \u0648\u0628\u0644\u0627\u06af \u0646\u0648\u06cc\u0633\u06cc \u0628\u0647 \u0627\u0641\u0632\u0627\u06cc\u0634 \u062f\u06cc\u062f \u0628\u0631\u0646\u062f \u0634\u0645\u0627 \u06a9\u0645\u06a9 \u0645\u06cc \u06a9\u0646\u062f\u060c \u0631\u062a\u0628\u0647 \u0628\u0646\u062f\u06cc \u0645\u0648\u062a\u0648\u0631\u0647\u0627\u06cc \u062c\u0633\u062a\u062c\u0648 \u0631\u0627 \u0628\u0647\u0628\u0648\u062f \u0645\u06cc \u0628\u062e\u0634\u062f \u0648 \u0627\u0639\u062a\u0628\u0627\u0631 \u0646\u0627\u0645 \u062a\u062c\u0627\u0631\u06cc \u0634\u0645\u0627 \u0631\u0627 \u062f\u0631 \u0639\u06cc\u0646 \u0627\u0641\u0632\u0627\u06cc\u0634 \u062f\u0627\u0645\u0646\u0647 \u0622\u0646 \u0627\u0641\u0632\u0627\u06cc\u0634 \u0645\u06cc \u062f\u0647\u062f.<\/li>\n<\/ul>","protected":false},"excerpt":{"rendered":"<p>\u0627\u0635\u0637\u0644\u0627\u062d \u0628\u0631\u0646\u062f\u0633\u0627\u0632\u06cc\u060c \u0632\u0645\u0627\u0646\u06cc \u06a9\u0647 \u0628\u0647 \u0635\u0648\u0631\u062a \u0645\u062c\u0632\u0627 \u0645\u0648\u0631\u062f \u0627\u0633\u062a\u0641\u0627\u062f\u0647 \u0642\u0631\u0627\u0631 \u0645\u06cc \u06af\u06cc\u0631\u062f\u060c \u0641\u0642\u0637 \u0628\u0627\u0639\u062b \u0633\u0631\u062f\u0631\u06af\u0645\u06cc \u0627\u0641\u0631\u0627\u062f \u0645\u06cc\u200c\u0634\u0648\u062f. \u0627\u0632 \u0637\u0631\u0641\u06cc \u062e\u06cc\u0644\u06cc \u0627\u0632 \u0627\u0641\u0631\u0627\u062f \u0641\u06a9\u0631 \u0645\u06cc\u200c\u06a9\u0646\u0646\u062f \u06a9\u0647 \u067e\u0631\u0648\u0633\u0647 \u0628\u0631\u0646\u062f\u0633\u0627\u0632\u06cc \u0628\u0633\u06cc\u0627\u0631 \u0631\u0627\u062d\u062a \u0627\u0633\u062a \u0648 \u062a\u0646\u0647\u0627 \u0628\u0627 \u06cc\u06a9 \u0627\u06cc\u062f\u0647 \u062e\u0627\u0645 \u0646\u06cc\u0632 \u0645\u06cc\u200c\u062a\u0648\u0627\u0646 \u0634\u0631\u0648\u0639 \u0628\u0647 \u06a9\u0627\u0631 \u06a9\u0631\u062f. \u0627\u0645\u0627 \u0627\u06cc\u0646 \u0628\u0627\u0648\u0631 \u06a9\u0627\u0645\u0644\u0627 \u063a\u0644\u0637 \u0628\u0648\u062f\u0647 \u0648 \u062e\u06cc\u0644\u06cc \u0627\u0632 \u0645\u0631\u062f\u0645 \u062f\u0631 \u062a\u0644\u0647 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