{"id":3098,"date":"2022-05-28T16:47:27","date_gmt":"2022-05-28T12:17:27","guid":{"rendered":"https:\/\/www.goman.ir\/?p=3098"},"modified":"2022-09-18T15:20:04","modified_gmt":"2022-09-18T10:50:04","slug":"what-is-the-brand-vision-an-overview-of-branding","status":"publish","type":"post","link":"https:\/\/www.goman.ir\/en\/blog\/branding\/what-is-the-brand-vision-an-overview-of-branding\/","title":{"rendered":"\u0686\u0634\u0645 \u0627\u0646\u062f\u0627\u0632 \u0628\u0631\u0646\u062f \u0686\u06cc\u0633\u062a\u061f | \u0646\u06af\u0627\u0647 \u06a9\u0644\u06cc \u0628\u0647 \u0628\u0631\u0646\u062f\u0633\u0627\u0632\u06cc"},"content":{"rendered":"

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<\/p>\n

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 <\/p>\n

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 <\/p>\n

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 <\/p>\n

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 <\/p>\n

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 <\/p>\n

\u0645\u0627\u0645\u0648\u0631\u06cc\u062a \u0686\u06cc\u0633\u062a\u061f<\/h2>\n

\u0645\u0627\u0645\u0648\u0631\u06cc\u062a \u0645\u062c\u0645\u0648\u0639\u0647 \u06a9\u0627\u0631\u0647\u0627\u06cc\u0633\u062a \u06a9\u0647 \u062f\u0631 \u0631\u0627\u0633\u062a\u0627\u06cc \u0631\u0633\u06cc\u062f\u0646 \u0628\u0647 \u0686\u0634\u0645 \u0627\u0646\u062f\u0627\u0632 \u0628\u0627\u06cc\u062f \u0627\u0646\u062c\u0627\u0645 \u062f\u0647\u06cc\u062f. \u062d\u0648\u0627\u0633\u062a\u0627\u0646 \u0628\u0627\u0634\u062f \u062a\u0627 \u0686\u0634\u0645 \u0627\u0646\u062f\u0627\u0632 \u0631\u0627 \u0645\u0627\u0645\u0648\u0631\u06cc\u062a \u0627\u0634\u062a\u0628\u0627\u0647 \u0646\u06af\u06cc\u0631\u06cc\u062f. \u062e\u0648\u0628 \u0627\u0633\u062a \u0628\u062f\u0627\u0646\u06cc\u062f \u06a9\u0647 \u0627\u06af\u0631 \u0686\u0634\u0645 \u0627\u0646\u062f\u0627\u0632 \u062e\u0648\u062f \u0631\u0627 \u062f\u0631\u0633\u062a \u0627\u0646\u062a\u062e\u0627\u0628 \u0646\u06a9\u0646\u06cc\u062f \u0647\u0631 \u0686\u0642\u062f\u0631 \u0647\u0645 \u06a9\u0647 \u0645\u0627\u0645\u0648\u0631\u06cc\u062a \u0631\u0627 \u062f\u0631\u0633\u062a \u0627\u0646\u062c\u0627\u0645 \u062f\u0647\u06cc\u062f\u060c \u0628\u0627\u0632 \u0628\u0647 \u0647\u062f\u0641\u06cc \u06a9\u0647 \u0645\u06cc\u200c\u062e\u0648\u0627\u0647\u06cc\u062f \u0646\u0645\u06cc\u200c\u0631\u0633\u06cc\u062f. \u067e\u0633 \u062f\u0631 \u0627\u0635\u0644 \u0645\u0627\u0645\u0648\u0631\u06cc\u062a \u0628\u0647 \u062a\u0646\u0647\u0627\u06cc\u06cc \u0646\u0645\u06cc\u200c\u062a\u0648\u0627\u0646\u062f \u0634\u0645\u0627 \u0631\u0627 \u062f\u0631 \u0645\u0633\u06cc\u0631 \u0628\u0631\u0646\u062f \u0633\u0627\u0632\u06cc \u0645\u0648\u0641\u0642 \u06a9\u0646\u062f.<\/p>\n

 <\/p>\n

\u0686\u06af\u0648\u0646\u0647 \u0627\u0632 \u0645\u0627\u0645\u0648\u0631\u06cc\u062a \u0647\u0627\u06cc \u062e\u0648\u062f \u0622\u06af\u0627\u0647 \u0634\u0648\u06cc\u0645\u061f<\/h2>\n

\"\u0686\u0634\u0645<\/p>\n

\u062f\u0631 \u0645\u0633\u06cc\u0631 \u0631\u0633\u06cc\u062f\u0646 \u0628\u0647 \u0686\u0634\u0645 \u0627\u0646\u062f\u0627\u0632 \u0648 \u0627\u0647\u062f\u0627\u0641 \u0634\u0631\u06a9\u062a\u060c \u0634\u0627\u06cc\u062f \u0647\u0632\u0627\u0631\u0627\u0646 \u0628\u0627\u0631 \u0628\u0647 \u0645\u0634\u06a9\u0644 \u0628\u0631\u0628\u062e\u0648\u0631\u06cc\u062f. \u0627\u06cc\u0646 \u0645\u0634\u06a9\u0644\u0627\u062a \u0645\u0645\u06a9\u0646 \u0627\u0633\u062a \u06a9\u0648\u0686\u06a9 \u06cc\u0627 \u0628\u0632\u0631\u06af \u0628\u0627\u0634\u0646\u062f. \u067e\u0633 \u062a\u0627 \u0645\u06cc\u200c\u062a\u0648\u0627\u0646\u06cc\u062f \u0628\u0627 \u062a\u0639\u06cc\u06cc\u0646 \u0686\u0634\u0645 \u0627\u0646\u062f\u0627\u0632\u060c \u0645\u0633\u06cc\u0631 \u062e\u0648\u062f \u0628\u0631\u0627\u06cc \u0634\u0646\u0627\u062e\u062a \u0645\u0634\u06a9\u0644\u0627\u062a \u0631\u0627 \u0647\u0645\u0648\u0627\u0631\u062f \u06a9\u0646\u06cc\u062f. \u0633\u067e\u0633 \u0628\u0639\u062f \u0627\u0632 \u0641\u0647\u0645\u06cc\u062f\u0646 \u0645\u0634\u06a9\u0644\u0627\u062a \u0645\u0627\u0645\u0648\u0631\u06cc\u062a\u200c\u0647\u0627\u06cc\u06cc \u062a\u0639\u06cc\u06cc\u0646 \u06a9\u0646\u06cc\u062f \u062a\u0627 \u0645\u0648\u0627\u0646\u0639 \u0648 \u0645\u0634\u06a9\u0644\u0627\u062a \u0631\u0627 \u0627\u0632 \u0633\u0631 \u0631\u0627\u0647 \u062e\u0648\u062f \u0628\u0631\u062f\u0627\u0631\u06cc\u062f.<\/p>\n

 <\/p>\n

\u0627\u0631\u0632\u0634 \u0647\u0627 \u06cc\u06a9\u06cc \u062f\u06cc\u06af\u0631 \u0627\u0632 \u0645\u0647\u0645 \u062a\u0631\u06cc\u0646 \u0627\u0635\u0644 \u0647\u0627\u06cc \u0631\u0633\u06cc\u062f \u0628\u0647 \u0686\u0634\u0645 \u0627\u0646\u062f\u0627\u0632<\/h2>\n

\u0627\u06af\u0631 \u0628\u0631\u0646\u062f \u0634\u0645\u0627 \u0627\u0631\u0632\u0634\u06cc \u0646\u062f\u0627\u0634\u062a\u0647 \u0628\u0627\u0634\u062f\u060c \u0647\u06cc\u0686 \u06a9\u0633 \u0628\u0647 \u0634\u0645\u0627 \u0648 \u0628\u0631\u0646\u062f\u062a\u0627\u0646 \u0628\u0627\u0648\u0631 \u0646\u062e\u0648\u0627\u0647\u062f \u062f\u0627\u0634\u062a. \u062f\u0631 \u0648\u0627\u0642\u0639 \u0627\u0631\u0632\u0634\u200c\u0647\u0627\u06cc \u0634\u0631\u06a9\u062a \u0634\u0645\u0627 \u0647\u0645\u0627\u0646 \u0628\u0627\u0648\u0631\u0647\u0627\u06cc\u06cc \u0639\u0645\u06cc\u0642\u06cc \u0647\u0633\u062a\u0646\u062f \u06a9\u0647 \u062f\u0631 \u0631\u0627\u0633\u062a\u0627\u06cc \u0627\u0646\u062c\u0627\u0645 \u062f\u0631\u0633\u062a \u0645\u0627\u0645\u0648\u0631\u06cc\u062a\u200c\u0647\u0627 \u0628\u0627\u06cc\u062f \u0627\u0646\u062c\u0627\u0645 \u062f\u0647\u06cc\u062f \u062a\u0627 \u0628\u0647 \u0686\u0634\u0645 \u0627\u0646\u062f\u0627\u0632 \u0628\u0631\u0646\u062f<\/a> \u062e\u0648\u062f \u0628\u0631\u0633\u06cc\u062f. \u0634\u0645\u0627 \u0628\u0631\u0627\u0633\u0627\u0633 \u0627\u06cc\u0646 \u0627\u0631\u0632\u0634\u200c\u0647\u0627 \u0645\u062a\u0648\u062c\u0647 \u062e\u0648\u0627\u0647\u06cc\u062f \u0634\u062f \u06a9\u0647 \u0686\u06af\u0648\u0646\u0647 \u0628\u0627 \u06a9\u0627\u0631\u06a9\u0646\u0627\u0646 \u0648 \u0645\u0634\u062a\u0631\u06cc\u0627\u0646 \u062e\u0648\u062f \u0631\u0641\u062a\u0627\u0631 \u06a9\u0646\u06cc\u062f.<\/p>\n

 <\/p>\n

\u062f\u0631 \u0622\u062e\u0631 \u0628\u0627\u06cc\u062f \u0645\u062a\u0630\u06a9\u0631 \u0634\u0648\u06cc\u0645 \u06a9\u0647 \u0627\u06af\u0631 \u0628\u0647 \u0686\u0634\u0645 \u0627\u0646\u062f\u0627\u0632\u060c \u0645\u0627\u0645\u0648\u0631\u06cc\u062a \u06cc\u0627 \u0628\u0627\u0648\u0631 \u062e\u0648\u062f \u0627\u06cc\u0645\u0627\u0646 \u0646\u062f\u0627\u0634\u062a\u0647 \u0628\u0627\u0634\u06cc\u062f \u0646\u0645\u06cc\u200c\u062a\u0648\u0627\u0646\u06cc\u062f \u062f\u0631 \u0631\u0627\u0633\u062a\u0627\u06cc \u0631\u0633\u06cc\u062f\u0646 \u0628\u0647 \u0622\u0646\u200c\u0647\u0627 \u062b\u0627\u0628\u062a \u0642\u062f\u0645 \u0628\u0627\u0634\u06cc\u062f. \u067e\u0633 \u0642\u0628\u0644 \u0627\u0632 \u0647\u0631 \u0686\u06cc\u0632\u06cc \u0633\u0639\u06cc \u06a9\u0646\u06cc\u062f \u062a\u0627 \u062f\u0631 \u0646\u062e\u0633\u062a\u06cc\u0646 \u06af\u0627\u0645 \u0628\u0647 \u062e\u0648\u062f\u062a\u0627\u0646 \u0648 \u0686\u0634\u0645 \u0627\u0646\u062f\u0627\u0632\u062a\u0627\u0646 \u0627\u06cc\u0645\u0627\u0646 \u062f\u0627\u0634\u062a\u0647 \u0628\u0627\u0634\u06cc\u062f \u0648 \u0628\u0647 \u0647\u06cc\u0686 \u0639\u0646\u0648\u0627\u0646 \u062f\u0631 \u0627\u06cc\u0646 \u0645\u0633\u06cc\u0631 \u062e\u0633\u062a\u0647 \u06cc\u0627 \u062f\u0644 \u0633\u0631\u062f \u0646\u0634\u0648\u06cc\u062f.<\/p>","protected":false},"excerpt":{"rendered":"

\u0627\u06af\u0631 \u0633\u0627\u0644\u200c\u0647\u0627\u06cc \u0628\u0631\u0627\u06cc \u0628\u0631\u0646\u062f \u0634\u062f\u0646 \u062a\u0644\u0627\u0634 \u06a9\u0631\u062f\u06cc\u062f \u0648 \u0628\u0647 \u0646\u062a\u06cc\u062c\u0647 \u0646\u0631\u0633\u06cc\u062f\u0647\u200c\u0627\u06cc\u062f\u060c \u067e\u06cc\u0634\u0646\u0647\u0627\u062f \u0645\u06cc\u200c\u06a9\u0646\u0645 \u06a9\u0647 \u0627\u06cc\u0646 \u0645\u0642\u0627\u0644\u0647 \u0631\u0627 \u0647\u0645\u06cc\u0646 \u062c\u0627 \u0631\u0647\u0627 \u06a9\u0646\u06cc\u062f. \u0686\u0631\u0627 \u06a9\u0647 \u0642\u0637\u0639\u0627 \u062f\u0631 \u0632\u0645\u0627\u0646\u06cc \u06a9\u0647 \u0628\u0631\u0646\u062f\u062a\u0627\u0646 \u0631\u0627 \u0633\u0627\u062e\u062a\u0647\u200c\u0627\u06cc\u062f \u062a\u0627 \u0628\u0647 \u0627\u0645\u0631\u0648\u0632 \u0642\u0637\u0639\u0627 \u0686\u0646\u062f\u06cc\u0646 \u0628\u0627\u0631 \u067e\u06cc\u0634\u0646\u0647\u0627\u062f\u0627\u062a\u06cc \u062f\u0631\u06cc\u0627\u0641\u062a \u06a9\u0631\u062f\u0647\u200c\u0627\u06cc\u062f \u0627\u0645\u0627 \u0628\u0647 \u0647\u06cc\u0686\u06a9\u062f\u0627\u0645 \u0627\u0632 \u0622\u0646\u200c\u0647\u0627 \u06af\u0648\u0634 \u0646\u062f\u0627\u062f\u0647\u200c\u0627\u06cc\u062f. \u067e\u0633 \u0627\u06af\u0631 \u0645\u06cc\u200c\u062e\u0648\u0627\u0647\u06cc\u062f \u0628\u0647 \u0647\u0645\u06cc\u0646 \u0631\u0648\u0646\u062f \u0627\u062f\u0627\u0645\u0647 \u062f\u0647\u06cc\u062f\u060c \u0628\u0642\u06cc\u0647 […]<\/p>","protected":false},"author":1,"featured_media":3099,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[14],"tags":[9,20,10,25],"class_list":["post-3098","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-branding","tag-9","tag-20","tag-10","tag-25"],"acf":[],"yoast_head":"\n\u0686\u0634\u0645 \u0627\u0646\u062f\u0627\u0632 \u0628\u0631\u0646\u062f \u0686\u06cc\u0633\u062a\u061f | 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